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Archive for July, 2010

The Word ‘Senior’ is Out for Today’s Boomers

Friday, July 16th, 2010

Although our 55 year-olds of the past didn’t mind the term ’senior’, this age group in 2010 is not so friendly to the term!

Coined our ‘baby boomers’ - given their date of birth falling sometime after the World War II baby boom - these spunky, energetic, age-defying citizens are anything but ’seniors’ in their books.

Somehow between past years and today, the term ’senior’ has become associated with ‘old’ - but in a negative sense for many. Perhaps some of it has to do with the latest trends to ‘prevent’ aging, defy time and stay as young looking as possible. The media has made us all think that there is something highly undesirable about growing older. No matter what you want to be called, stay positive, enjoy this phase of life and embrace your aging years!

Our 50 to 60 age group does not want to be associated with such a term as ’senior’ and instead prefer the name coined by Mr. David J. Demko in 1998: ZOOMER. So if you know an older adult with energy, pizazz, an active lifestyle and a vigorous will to live, no matter their age, pay them a compliment and call them Zoomer.

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